US DECISION HUB

Pricing & profitability

Start with unit economics, set a price that protects the intended margin, then calculate the sales volume required to cover fixed costs. This edition uses US dollars and US terminology where relevant.

A connected workflow

Connected calculators for margin, markup, contribution, pricing and break-even decisions. Work through the calculators in the order that matches the decision rather than collecting isolated metrics.

  1. Build the cost base: Separate costs caused by each sale from fixed costs paid regardless of volume.
  2. Choose the pricing rule: Use target margin, not an arbitrary markup, when a minimum profit share must be protected.
  3. Test volume: Convert contribution into break-even units and revenue, then add the profit target above zero.
  4. Stress the decision: Model discounts, fee changes and customer loss before publishing a new price.

Checks before acting

  • Use realised selling price after discounts.
  • Keep sales tax consistently inside or outside every figure.
  • Check capacity and cash requirements at the calculated volume.

US federal, state and local rules can differ. Use these tools for planning, then confirm material obligations with the relevant authority or a qualified professional.