RESEARCH LED
Build demand, not noise.
This living roadmap ranks practical tool opportunities by intent, commercial value, competitive gap, repeat use and build confidence. Scores are directional until validated with first-party Search Console and paid keyword data.
PRIORITY QUEUE
Opportunity shortlist
Score weighting: demand 20%, achievable competition 20%, monetisation 15%, repeat use 15%, product differentiation 15%, build confidence 10%, international fit 5%.
| Opportunity | Vertical | Score | Status | Primary monetisation |
|---|---|---|---|---|
| Profit margin + tax-aware pricing | Business | 92 | Built | Ads + accounting affiliate |
| Break-even scenario planner | Business | 90 | Built | Ads + SaaS affiliate |
| Cash runway planner | Business | 90 | Built | Ads + banking affiliate |
| Freelance day-rate planner | Career | 89 | Built | Ads + banking affiliate |
| Business loan repayment | Finance | 88 | Built | Ads + finance affiliate |
| Customer acquisition economics | Growth | 88 | Built | Ads + CRM affiliate |
| Inventory turnover planner | Operations | 86 | Built | Ads + inventory SaaS affiliate |
| UK employer cost calculator | HR | 88 | Next | Payroll lead + ads |
| Mortgage overpayment scenarios | Property | 87 | Research | Mortgage lead + ads |
| Family meal cost planner | Family | 84 | Research | Grocery affiliate + email |
DOMAIN STRATEGY
One brand, two markets
Current structure: gettooliq.com is the canonical global brand. UK and US content live in the same authority-building site, with regional URLs and reciprocal language targeting. tooliq.co.uk is retained as the UK defensive domain.
| Domain | Role | Status |
|---|---|---|
| gettooliq.com | Canonical global site | Live |
| tooliq.co.uk | UK defensive domain | Connected |
| familyiq.co.uk | Future consumer option | Research only |
| businessiq.co.uk | Future B2B option | Research only |
Separate brands will only be introduced if audience demand and acquisition economics justify splitting authority.
SOURCE NOTES
What changed the plan
- Google AdSense programme policies prohibit ads on non-content pages and deceptive placements. The engine therefore pairs every tool with original methodology and guidance, and keeps ad surfaces distinct.
- Google’s revenue guidance says earnings depend on traffic, content, user location and ad setup. Revenue projections will wait for measured traffic and RPM rather than invented figures.
- Google Search Central’s software application documentation supports structured data for software pages. Every calculator emits WebApplication JSON-LD and unique metadata.
- Observed user discussions about VAT-inclusive margin and break-even planning show a recurring gap: business owners need tax-aware scenarios and explanations, not just a single output. This shaped the connected Business IQ launch cluster.