Profitability

Profit Margin Calculator

Calculate gross profit margin and markup, then see how many sales cover your fixed costs.

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Your figures stay in this browser. Tool IQ does not send or store these inputs.

METHOD & GUIDANCE

How this calculation works

Enter figures from the same period and on a consistent VAT-inclusive or VAT-exclusive basis. Tool IQ recalculates every output immediately; nothing you enter is saved or sent to us.

Margin = (selling price − total cost) ÷ selling price × 100

How to use the result

Begin with the most likely case, then test a cautious case by increasing costs or reducing sales. Change one assumption at a time to reveal which input has the greatest effect.

Worked example

The calculator opens with a complete example. Review the relationship between its headline answer and four supporting metrics, then replace each figure with your own. Keep the example in a second tab for a quick comparison.

Common mistakes

Frequently asked questions

Is this calculator free?

Yes. It requires no account and stores no calculation inputs.

Can I use the answer for a formal filing?

No. It is a planning estimate, not accounting, tax, legal or investment advice. Confirm material decisions with a qualified professional.

Should I include VAT?

Use a consistent basis throughout. Businesses that recover input tax commonly model net figures; consumer-facing prices are often considered gross.

Continue the decision

Method reviewed 26 July 2026. Figures are illustrative and calculated locally in your browser.