US DECISION HUB
Growth & investment
Growth is more useful when it is considered alongside customer value, acquisition payback, margin and cash generation. This edition uses US dollars and US terminology where relevant.
Revenue Growth Calculator
Measure growth and project a future revenue scenario.
Open calculator →SubscriptionsMRR Growth Calculator
Explain recurring revenue growth and retention movements.
Open calculator →GrowthCustomer Acquisition Cost Calculator
Compare acquisition cost with estimated customer value.
Open calculator →GrowthCustomer Lifetime Value Calculator
Connect customer revenue, margin, retention and acquisition cost.
Open calculator →GrowthCustomer Churn Calculator
Measure customer churn, retention and net movement.
Open calculator →SalesSales Commission Calculator
Model quota attainment, commission and accelerator pay.
Open calculator →InvestmentROI Calculator
Compare return, profit and payback at a glance.
Open calculator →A connected workflow
Measure revenue growth, acquisition economics and investment returns with connected decision tools. Work through the calculators in the order that matches the decision rather than collecting isolated metrics.
- Measure like-for-like growth: Compare periods of equal length and separate recurring movements from one-off revenue.
- Connect acquisition to value: Calculate customer acquisition cost for a consistent cohort and compare it with gross-profit lifetime value.
- Inspect retention: Distinguish customers lost, revenue lost, contraction and expansion instead of relying on net growth alone.
- Check cash and payback: A growing business can still run short of cash when acquisition spend is recovered slowly.
Checks before acting
- Use gross profit rather than revenue when comparing customer value with acquisition cost.
- Keep cohort and time-period definitions consistent.
- Model a lower-retention or slower-growth case.
US federal, state and local rules can differ. Use these tools for planning, then confirm material obligations with the relevant authority or a qualified professional.