Pricing

Price Increase Calculator

Compare current and proposed pricing after variable costs, expected sales-volume change and fixed costs.

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Your figures stay in this browser. Tool IQ does not send or store these inputs.

METHOD & GUIDANCE

How this calculation works

Enter figures from the same period and on a consistent VAT-inclusive or VAT-exclusive basis. Tool IQ recalculates every output immediately; nothing you enter is saved or sent to us.

New profit = new price × new volume − variable cost × new volume − fixed costs

How to use the result

Begin with the most likely case, then test a cautious case. Change one assumption at a time to reveal which input has the greatest effect.

Worked example

The calculator opens with a complete example. Replace each figure with your own and compare more than one scenario.

Common mistakes

Frequently asked questions

Is this calculator free?

Yes. It requires no account and stores no calculation inputs.

Can I use the answer for a formal filing?

No. It is a planning estimate, not accounting, tax, legal or investment advice. Confirm material decisions with a qualified professional.

Should I include VAT?

Use a consistent basis throughout. Businesses that recover input tax commonly model net figures; consumer-facing prices are often considered gross.

Continue the decision

Method reviewed 26 July 2026. Figures are illustrative and calculated locally in your browser.