Pricing

Freelance Rate Calculator

Allow for non-billable time, costs and holiday when setting an hourly or day rate.

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Your figures stay in this browser. Tool IQ does not send or store these inputs.

METHOD & GUIDANCE

How this calculation works

Enter figures from the same period and on a consistent VAT-inclusive or VAT-exclusive basis. Tool IQ recalculates every output immediately; nothing you enter is saved or sent to us.

Required day rate = (income target + annual costs) ÷ billable days

How to use the result

Start with a realistic billable-day estimate, then test quiet periods, holidays and a contingency above the minimum sustainable rate.

Worked example

The example spreads a 58,000 annual revenue need across 161 billable days, producing a day rate of roughly 360.

Common mistakes

Frequently asked questions

Is this calculator free?

Yes. It requires no account and stores no calculation inputs.

Can I use the answer for a formal filing?

No. It is a planning estimate, not accounting, tax, legal or investment advice. Confirm material decisions with a qualified professional.

Should I include VAT?

Use a consistent basis throughout. Businesses that recover input tax commonly model net figures; consumer-facing prices are often considered gross.

Continue the decision

Method reviewed 26 July 2026. Figures are illustrative and calculated locally in your browser.