Measure revenue growth, acquisition economics and investment returns with connected decision tools. Work through the calculators in the order that matches the decision rather than collecting isolated metrics.

Measure like-for-like growth: Compare periods of equal length and separate recurring movements from one-off revenue.
Connect acquisition to value: Calculate customer acquisition cost for a consistent cohort and compare it with gross-profit lifetime value.
Inspect retention: Distinguish customers lost, revenue lost, contraction and expansion instead of relying on net growth alone.
Check cash and payback: A growing business can still run short of cash when acquisition spend is recovered slowly.

Checks before acting

Use gross profit rather than revenue when comparing customer value with acquisition cost.
Keep cohort and time-period definitions consistent.
Model a lower-retention or slower-growth case.

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